In today’s competitive B2B environment, lead generation agencies and specialists face increasing pressure to consistently deliver high-quality leads for their clients.
While many lead gen tools offer large company databases, they often rely on outdated industry classifications or static keywords to define company activities to find the right prospects, especially in niche or emerging markets.
The Data City platform solves this by providing access to real-time data, hundreds of pre-built industry lists, and the ability to perform smart company searches using machine learning. This allows agencies to find lookalike companies in minutes, not hours.
Here’s how lead generation agencies are using The Data City to deliver better results for their clients.
1. Building targeted lead lists in minutes
Lead generation experts must quickly generate highly targeted lists of potential customers that match their client’s Ideal Customer Profile (ICP).
Traditionally, building these lists could take hours or even days and relied on outdated SIC codes or timely manual searches.
With The Data City, agencies can build custom lists in minutes using AI-driven tools and real-time data. Whether searching for companies in specific sectors or regions, or pinpointing innovative start-ups, The Data City delivers lists that are relevant and up to date.
For example, an agency can search sectors and use a range of advanced filters – such as funding data, growth measures and turnover – in EXPLORE to generate lists such as:
- Fast growing tech companies
- AI companies in London that have just received a funding round
- Innovative university spinouts
- Women-founded companies based in the North
- Start-up gaming companies that specialise in VR
The lists can then be easily exported to platforms like Hunter.io, LinkedIn, or CRMs to support client outreach and marketing campaigns.
2. Explore emerging sectors and verticals
One of The Data City’s standout features is our Real-Time Industrial Classifications (RTICs), which enable agencies to identify companies in emerging sectors that traditional classifications often miss.
RTICs are routinely updated in collaboration with sector experts to reflect current industry trends. With RTICs lead gen agencies can:
- Refine emerging sector lists based on specific criteria like innovation, growth potential, location and sector relevance.
- Access in-depth financials, growth data, jobs, skills, and director information at both the company and sector levels.
For example, traditional classifications may struggle to accurately capture sectors like FinTech, but RTICs ensure agencies can find the right companies for their clients in fast-evolving emerging industries.
Explore our full list of over 400 RTICs and download some of our free reports online today.
3. Finding company lookalikes with machine learning
It’s not just about building lists. It’s about building the right lists. The Data City’s platform gives users direct access to the same machine learning tech we use in RTICs, allowing agencies to find companies that closely match their clients’ needs.
Agencies can:
- Select examples of ideal companies from their search results to train the machine learning classifier.
- The platform then finds lookalike companies with similar characteristics, producing a highly relevant prospect list.
For instance, if an agency wants to build a list of marketing companies that specialise in lead generation, all they need to do is select a few top-performing lead gen specialists.
The machine learning tool will then generate a list of similar companies based on website text.
4. Delivering real-time insights to clients
Lead generation agencies need to provide more than just lists. They also need to deliver valuable insights to their clients.
With The Data City’s ANALYSE tool, agencies can offer real-time, dynamic data insights that go beyond excel spreadsheets and traditional reports.
With ANALYSE, agencies can:
- Use dashboards that showcase sector trends, market size, and business growth to support their lead generation efforts.
- Present real-time insights into the health and dynamics of target industries, helping clients make informed decisions.
These data-backed insights strengthen client relationships and position lead generation agencies as trusted advisors.
5. Boosting efficiency and driving conversions
Ultimately, lead generation agencies are measured by the quality of the leads they deliver and the conversions they drive for their clients.
The Data City platform boosts efficiency by automating the list-building process, allowing agencies to focus more on converting leads and delivering results.
With The Data City, agencies have reported:
- Faster lead generation: Thanks to AI-powered tools and real-time data, agencies can build and refine lists faster than ever before.
- Higher conversion rates: By targeting companies that are more likely to convert, agencies can improve engagement and drive results for their clients.
For lead generation agencies, delivering high-quality leads that convert is the key to client success. The Data City platform provides the tools to make that happen, whether through AI-powered list building, Real-Time Industrial Classifications, or real-time data insights.
Ready to transform your lead generation process? Sign up for a free trial today and see how The Data City can help you deliver better results for your clients.
