Immersive Technologies is a broad term used to describe any technology that extends or alters our current reality typically within the 360-degree space.
Examples of Immersive Technologies include Virtual Reality (VR), Augmented Reality (AR), 360 and Mixed Reality (MR). Extended Reality (XR) is the terms often used to describe this full suite of Immersive Tech.
As the industry has grown, so has the application of Immersive Tech in the UK, with XR now extending far beyond the likes of VR gaming, with uses across architecture, the EdTech industry, healthcare, retail, the Metaverse and more.