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Real-Time Industrial Classifications

UK Agency Market

Discover the UK’s emerging Agency Market. Get a closer look at the country’s leading marketing, advertising, creative and digital agencies with our trusted Real-Time Industrial Classification (RTICs) data and trends.

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What is the Agency Market?

What does the Agency Market mean? Well, when we refer to the Agency Market at The Data City, we’re describing the sector in the UK made up of marketing, advertising, and creative agencies.

This broad industry includes agencies providing both B2B and B2C services and expertise across marketing (social media, PR), design (branding, user experience) and other areas of digital (including analytics, E-commerce).

Agency Market sector summary

Key information you should know about the Agency Market sector from our AI-driven platform of over 5 million companies:

  • Agency Market has turnover of £11.17bn, meaning it is our 31st largest RTIC, and our 25th fastest growing sector.
  • The Agency Market sector has not received additional investor attention in recent years and the amount of venture capital funding is not increasing as fast as our other emerging economy sectors.
  • The Agency Market sector is one of the top 10 fastest growing recipients of Innovate UK grants.
14,989
COMPANIES CONSIDERED
£13,743,521,087
TOTAL TURNOVER
97,176
TOTAL EMPLOYEES
£10,770,920,000
TOTAL INVESTMENT FUNDING
£6,278,658
TOTAL INNOVATE UK GRANT FUNDING
3.7%
AVERAGE COMPANY GROWTH PER YEAR

Agency Market verticals

Our Agency Market RTIC is made up of 10 individual industry verticals, including verticals such as Analytics, Branding, Creative. You can find out more about the verticals by buying a report, visualising the sector on our platform, or by downloading the data.

  • Sector Code Description Records
  • RTIC0072 Agency Market 14989 companies

    Companies providing marketing, advertising and product promotion and sales services.

    • Agency Market: Analytics

      Companies providing analytics products or services oriented to marketing purposes.

      521 companies
    • Agency Market: Branding

      Companies offering products or services aimed towards the definition and reinforcement of commercial brands

      3281 companies
    • Agency Market: Creative

      Companies specialised in the design of strategies and resources (i.e., imagery or video) to attract audiences.

      3704 companies
    • Agency Market: Customer Relationship Management

      Companies providing services, tactics and technologies to improve the interaction between businesses and clients.

      435 companies
    • Agency Market: Digital Transformation

      Companies focused on the desing of technologies and implementation strategies for further digitalisation of marketing practices.

      222 companies
    • Agency Market: E-commerce platforms

      Companies providing services and technologies to allow third parties to sell online.

      2342 companies
    • Agency Market: Performance Marketing

      Companies providing digital marketing products such as Pay Per Click, Search Engine Optimisation or Conversion Rate Optimisation.

      3373 companies
    • Agency Market: Public Relations

      Companies designing strategic communications to maintain and strengthen the links with clients and audiences.

      1825 companies
    • Agency Market: Social Media

      Companies specialised in the commercialisation of products and services through social media platforms.

      804 companies
    • Agency Market: User Experience

      Companies dedicated to the study, design and publicitation of products from the point of view of the consumer.

      1668 companies

Agency Market industry growth

We estimate that the UK Agency Market sector could be worth almost £13bn by 2027, based on the compound annual growth rate (CAGR) of 2.8%. Below you can see the five year turnover forecast for the RTIC from 2023 to 2027.

Get your free Agency Market report

Dig deeper into the UK’s Agency Market sector with our free 2022 RTIC report, which includes:

– Summary of RTIC data & industry performance
– Overview of key verticals
– Geographic analysis & breakdown
– Key insights & trends

Our innovative data

Real-Time Industrial Classifications (RTICs)

At The Data City we’re mapping the emerging economy through accurate and reliable real-time data. We’ve produced Real-Time Industrial Classifications (RTICs) for some of the UK’s fastest growing sectors, across over 350 industry verticals, including the Agency Market.

Discover more RTICs and access our other free reports today.

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