UK Agency Market
Discover the UK’s emerging Agency Market. Get a closer look at the country’s leading marketing, advertising, creative and digital agencies with our trusted Real-Time Industrial Classification (RTICs) data and trends.
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What is the Agency Market?
What does the Agency Market mean? Well, when we refer to the Agency Market at The Data City, we’re describing the sector in the UK made up of marketing, advertising, and creative agencies.
This broad industry includes agencies providing both B2B and B2C services and expertise across marketing (social media, PR), design (branding, user experience) and other areas of digital (including analytics, E-commerce).
Agency Market summary
Discover real-time data and insights sourced directly from The Data City platform, driven by our innovative Real-Time Industrial Classifications (RTICs). Our RTICs harness the power of web data and machine learning, and are published with industry experts for precision and relevance.
Here are the key facts about the Agency Market sector. The sector has a turnover of £14.1bn currently, has received £2.9bn of investment and the sector is growing at 9.3% per year.
Agency Market verticals
Our industry data goes deep. See the top verticals and specialisms making waves in the UK Agency Market industry today.
Our Agency Market RTIC is made up of 10 individual verticals. The top verticals in this sector include Creative, and Branding. You can find out more about the verticals by downloading our RTIC report, or by signing up for a free trial of The Data City platform.
- Sector Code Description Records
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RTIC0072 Agency Market 13743 companies
Companies providing marketing, advertising and product promotion and sales services.
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Agency Market: Analytics485 companies
Companies providing analytics products or services oriented to marketing purposes.
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Agency Market: Branding2964 companies
Companies offering products or services aimed towards the definition and reinforcement of commercial brands
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Agency Market: Creative3241 companies
Companies specialised in the design of strategies and resources (i.e., imagery or video) to attract audiences.
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Agency Market: Customer Relationship Management399 companies
Companies providing services, tactics and technologies to improve the interaction between businesses and clients.
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Agency Market: Digital Transformation199 companies
Companies focused on the desing of technologies and implementation strategies for further digitalisation of marketing practices.
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Agency Market: E-commerce platforms2000 companies
Companies providing services and technologies to allow third parties to sell online.
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Agency Market: Performance Marketing2897 companies
Companies providing digital marketing products such as Pay Per Click, Search Engine Optimisation or Conversion Rate Optimisation.
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Agency Market: Public Relations1707 companies
Companies designing strategic communications to maintain and strengthen the links with clients and audiences.
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Agency Market: Social Media668 companies
Companies specialised in the commercialisation of products and services through social media platforms.
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Agency Market: User Experience1451 companies
Companies dedicated to the study, design and publicitation of products from the point of view of the consumer.
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Agency Market growth
Based on a growth rate of 9.3%, we expect that this sector could be worth £16.1bn by 2024. Below you can see our forecast of the growth of the sector.
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