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Real-Time Industrial Classifications

UK Agency Market

Discover the UK’s emerging Agency Market. Get a closer look at the country’s leading marketing, advertising, creative and digital agencies with our trusted Real-Time Industrial Classification (RTICs) data and trends.

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What is the Agency Market?

What does the Agency Market mean? Well, when we refer to the Agency Market at The Data City, we’re describing the sector in the UK made up of marketing, advertising, and creative agencies.

This broad industry includes agencies providing both B2B and B2C services and expertise across marketing (social media, PR), design (branding, user experience) and other areas of digital (including analytics, E-commerce).

Agency Market summary

Discover real-time data and insights sourced directly from The Data City platform, driven by our innovative Real-Time Industrial Classifications (RTICs). Our RTICs harness the power of web data and machine learning, and are published with industry experts for precision and relevance.

Here are the key facts about the Agency Market sector. The sector has a turnover of £14.1bn currently, has received £2.9bn of investment and the sector is growing at 9.2% per year.


Agency Market verticals

Our industry data goes deep. See the top verticals and specialisms making waves in the UK Agency Market industry today.

Our Agency Market RTIC is made up of 10 individual verticals. The top verticals in this sector include Creative, and Branding. You can find out more about the verticals by downloading our RTIC report, or by signing up for a free trial of The Data City platform.

  • Sector Code Description Records
  • RTIC0072 Agency Market 13877 companies

    Companies providing marketing, advertising and product promotion and sales services.

    • Agency Market: Analytics

      Companies providing analytics products or services oriented to marketing purposes.

      512 companies
    • Agency Market: Branding

      Companies offering products or services aimed towards the definition and reinforcement of commercial brands

      3173 companies
    • Agency Market: Creative

      Companies specialised in the design of strategies and resources (i.e., imagery or video) to attract audiences.

      3460 companies
    • Agency Market: Customer Relationship Management

      Companies providing services, tactics and technologies to improve the interaction between businesses and clients.

      429 companies
    • Agency Market: Digital Transformation

      Companies focused on the desing of technologies and implementation strategies for further digitalisation of marketing practices.

      211 companies
    • Agency Market: E-commerce platforms

      Companies providing services and technologies to allow third parties to sell online.

      2166 companies
    • Agency Market: Performance Marketing

      Companies providing digital marketing products such as Pay Per Click, Search Engine Optimisation or Conversion Rate Optimisation.

      3106 companies
    • Agency Market: Public Relations

      Companies designing strategic communications to maintain and strengthen the links with clients and audiences.

      1788 companies
    • Agency Market: Social Media

      Companies specialised in the commercialisation of products and services through social media platforms.

      713 companies
    • Agency Market: User Experience

      Companies dedicated to the study, design and publicitation of products from the point of view of the consumer.

      1560 companies

Agency Market growth

Based on a growth rate of 9.2%, we expect that this sector could be worth £16.0bn by 2024. Below you can see our forecast of the growth of the sector.

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Includes key insights on market size, investment, growth, location and much more. Data updated every month.

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