Real-Time Industrial Classifications

UK Agency Market

Discover the UK’s emerging Agency Market. Get a closer look at the country’s leading marketing, advertising, creative and digital agencies with our trusted Real-Time Industrial Classification (RTICs) data and trends.

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What is the Agency Market?

What does the Agency Market mean? Well, when we refer to the Agency Market at The Data City, we’re describing the sector in the UK made up of marketing, advertising, and creative agencies.

This broad industry includes agencies providing both B2B and B2C services and expertise across marketing (social media, PR), design (branding, user experience) and other areas of digital (including analytics, E-commerce).

Agency Market sector summary

Key information you should know about the Agency Market sector from our AI-driven platform of over 5 million companies:

Agency Market has turnover of £14.15bn, meaning it is our 40th largest RTIC, and our 25th fastest growing sector.
The Agency Market sector has not received additional investor attention in recent years and the amount of venture capital funding is not increasing as fast as our other emerging economy sectors.
On average the roles advertised in this sector are 5.12% lower than the UK’s average salary.

14,216

COMPANIES CONSIDERED

£14.2bn

TOTAL TURNOVER

120,407

TOTAL EMPLOYEES

£2.9bn

TOTAL INVESTMENT FUNDING

£9.5m

TOTAL INNOVATE UK GRANT FUNDING

9.3%

AVERAGE COMPANY GROWTH PER YEAR

Agency Market verticals

Our Agency Market RTIC is made up of 10 individual industry verticals, including verticals such as Analytics, Branding, Creative. You can find out more about the verticals by buying a report, visualising the sector on our platform, or by downloading the data.

Sector Code Description Records
RTIC0072 Agency Market 13950 companies
Companies providing marketing, advertising and product promotion and sales services.

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- Agency Market: Analytics
  Companies providing analytics products or services oriented to marketing purposes.
  
  512 companies
- Agency Market: Branding
  Companies offering products or services aimed towards the definition and reinforcement of commercial brands
  
  3173 companies
- Agency Market: Creative
  Companies specialised in the design of strategies and resources (i.e., imagery or video) to attract audiences.
  
  3460 companies
- Agency Market: Customer Relationship Management
  Companies providing services, tactics and technologies to improve the interaction between businesses and clients.
  
  429 companies
- Agency Market: Digital Transformation
  Companies focused on the desing of technologies and implementation strategies for further digitalisation of marketing practices.
  
  211 companies
- Agency Market: E-commerce platforms
  Companies providing services and technologies to allow third parties to sell online.
  
  2166 companies
- Agency Market: Performance Marketing
  Companies providing digital marketing products such as Pay Per Click, Search Engine Optimisation or Conversion Rate Optimisation.
  
  3106 companies
- Agency Market: Public Relations
  Companies designing strategic communications to maintain and strengthen the links with clients and audiences.
  
  1788 companies
- Agency Market: Social Media
  Companies specialised in the commercialisation of products and services through social media platforms.
  
  713 companies
- Agency Market: User Experience
  Companies dedicated to the study, design and publicitation of products from the point of view of the consumer.
  
  1560 companies

Agency Market industry growth

We estimate that the UK Agency Market sector could be worth approximately £22.1bn by 2027, based on the compound annual growth rate (CAGR) of 9.3%. Below you can see the five year turnover forecast for the RTIC from 2023 to 2027.

Get your free Agency Market report

Dig deeper into the UK’s Agency Market sector with our free 2022 RTIC report, which includes:

– Summary of RTIC data & industry performance
– Overview of key verticals
– Geographic analysis & breakdown
– Key insights & trends

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Real-Time Industrial Classifications (RTICs)

At The Data City we’re mapping the emerging economy through accurate and reliable real-time data. We’ve produced Real-Time Industrial Classifications (RTICs) for some of the UK’s fastest growing sectors, across over 350 industry verticals, including the Agency Market.

Discover more RTICs and access our other free reports today.

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