Real-Time Industrial Classifications

UK AdTech Industry

Understand the UK’s AdTech industry and the companies shaping the future of advertising through our unbeatable real-time sector data and trends.

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What is AdTech?

What does AdTech mean? Well in short, AdTech means Advertising Technology – a term used to describe the software and technology advertisers use to launch, deliver, monitor, and measure the effectiveness of their digital campaigns.

AdTech companies range from analytics software and data management services to programmatic platforms and ad exchange marketplaces.

AdTech sector summary

Key information you should know about the AdTech sector from our AI-driven platform of over 5 million companies:

The AdTech sector has not received additional investor attention in recent years and the amount of venture capital funding is not increasing as fast as our other emerging economy sectors.
The AdTech sector is one of our top 10 sectors for overall venture capital funding.
On average the roles advertised in this sector are 12.95% lower than the UK’s average salary

766

COMPANIES CONSIDERED

£13,481,797,715

TOTAL TURNOVER

45,708

TOTAL EMPLOYEES

£27,622,280,000

TOTAL INVESTMENT FUNDING

£7,490,973

TOTAL INNOVATE UK GRANT FUNDING

1.6%

AVERAGE COMPANY GROWTH PER YEAR

AdTech verticals

Our AdTech RTIC is made up of 5 individual industry verticals, including verticals such as AdExchange, Advertisers, Data Management and Analysis. You can find out more about the verticals by buying a report, visualising the sector on our platform, or by downloading the data.

Sector Code Description Records
RTIC0001 AdTech 766 companies
Companies that create technology and SaaS platforms that marketers use to target, design, deliver and review the effectiveness of their advertising.
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- AdTech: AdExchange
  Companies creating a digital marketplace where advertisers and publishers can interact
  84 companies
- AdTech: Advertisers
  Companies providing technology enabling advertisers to reach audiences and offer products/services
  133 companies
- AdTech: Data Management and Analysis
  Companies offering online platforms that support data analytics and management for advertisers and publishers
  623 companies
- AdTech: Programmatic Platforms
  Companies providing online platforms that automatically buy and sell online advertising
  191 companies
- AdTech: Publishers
  Companies that offer technology to those that sell or hire online space for advertisement purposes
  174 companies

AdTech industry growth

We estimate that the UK AdTech sector could be worth approximately £14.6bn by 2027, based on the compound annual growth rate (CAGR) of 1.6%. Below you can see the five year turnover forecast for the RTIC from 2023 to 2027.

Get your free AdTech report

Dig deeper into the UK’s AdTech industry with our free 2022 RTIC report, which includes:

– Summary of RTIC data & industry performance
– Overview of key verticals
– Geographic analysis & breakdown
– Key insights & trends

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Real-Time Industrial Classifications (RTICs)

At The Data City we’re mapping the emerging economy through accurate and reliable real-time data. We’ve produced Real-Time Industrial Classifications (RTICs) for some of the UK’s fastest growing sectors, across over 350 industry verticals, including AdTech.

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