UK AdTech Industry
Real-Time Industrial Classifications

UK AdTech Industry

Understand the UK’s AdTech industry and the companies shaping the future of advertising through our unbeatable real-time sector data and trends.

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Download our UK AdTech Industry report

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What is AdTech?

What does AdTech mean? Well in short, AdTech means Advertising Technology – a term used to describe the software and technology advertisers use to launch, deliver, monitor, and measure the effectiveness of their digital campaigns.

AdTech companies range from analytics software and data management services to programmatic platforms and ad exchange marketplaces.

AdTech sector summary

Discover real-time data and insights sourced directly from The Data City platform, driven by our innovative Real-Time Industrial Classifications (RTICs). Our RTICs harness the power of web data and machine learning, and are published with industry experts for precision and relevance.

Here are the key facts about the AdTech sector. The sector has a turnover of £91.4bn currently, has received £3.2bn of investment and the sector is growing at 26.1% per year.


AdTech verticals

Our industry data goes deep. See the top verticals and specialisms making waves in the UK AdTech industry today.

Our AdTech RTIC is made up of 5 individual verticals. The top verticals in this sector include Data Management and Analysis, and Publishers. You can find out more about the verticals by downloading our RTIC report, or by signing up for a free trial of The Data City platform.

  • Sector Code Description Records
  • RTIC0001 AdTech 769 companies

    Companies that create technology and SaaS platforms that marketers use to target, design, deliver and review the effectiveness of their advertising.

    • AdTech: AdExchange

      Companies creating a digital marketplace where advertisers and publishers can interact

      136 companies
    • AdTech: Advertisers

      Companies providing technology enabling advertisers to reach audiences and offer products/services

      245 companies
    • AdTech: Data Management and Analysis

      Companies offering online platforms that support data analytics and management for advertisers and publishers

      444 companies
    • AdTech: Programmatic Platforms

      Companies providing online platforms that automatically buy and sell online advertising

      244 companies
    • AdTech: Publishers

      Companies that offer technology to those that sell or hire online space for advertisement purposes

      261 companies

AdTech industry growth

Based on a growth rate of 26.1%, we expect that this sector could be worth £116.3bn by 2024. Below you can see our forecast of the growth of the sector.

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