In the competitive world of B2B marketing, lead generation is both an art and a science. Finding the right companies to target, building high-quality prospect lists, and ensuring your data is current and accurate can make or break a campaign.
That’s where The Data City comes in. Our platform empowers lead generation agencies, in-house marketers, and market research consultancies with tools to refine their strategies, save time, and improve conversion rates.
Here’s how The Data City is helping B2B marketers supercharge their lead generation efforts.
Lead Generation agencies
The challenges they face
Lead generation agencies specialise in building targeted prospect lists for their clients, but they often encounter obstacles like:
- Inefficient list-building processes.
- Outdated data limits their ability to target niche markets.
- Delivering consistent, high-quality leads under tight deadlines.
How The Data City helps
With real-time data and an AI-powered platform The Data City transforms the way agencies generate leads:
- Advanced filters: Replace outdated SIC codes with keyword-based filtering to pinpoint the most relevant prospects.
- Real-time insights: Ensure company lists are always accurate and up to date.
- Instant reporting: Use tools like ANALYSE to share data insights with clients in real time, building trust and transparency.
Example 💡 The Data City marketing team use the platform to find companies to advertise to, we then enrich that list with contacts using our existing marketing technologies, like ZoomInfo.
Empowering in-house B2B marketing teams
The challenges they face
In-house B2B marketers often need to:
- Build precise audience segments.
- Identify trends in emerging sectors.
- Save time on manual data collection.
How The Data City helps
Our platform gives marketers the ability to:
- Instantly identify prospects: Find similar companies or build lists that match your Ideal Customer Profile (ICP).
- Define custom sectors: Use Real-time Industry Classifications (RTICs) to target niche markets and emerging industries.
- Streamline processes: Automate time-consuming tasks, freeing up more time for strategic planning.
Example💡 A SaaS marketing team might use The Data City to build a campaign targeting high-growth companies in the tech sector.
Enhancing market research for consultancies
The challenges they face
B2B Market research agencies need accurate, timely data to:
- Map emerging industries.
- Provide actionable insights to clients.
- Stay competitive in a fast-changing landscape.
How The Data City helps
With over 400 proprietary RTICs and machine learning tools, The Data City enables agencies to:
- Track industry trends: Real-time classifications provide insights into current business activities.
- Simplify data collection: Automation reduces the time spent on manual tasks.
- Deliver custom insights: Create bespoke sector classifications for niche markets.
Example 💡 A market research agency might use The Data City to identify companies in the green energy sector, helping their client uncover untapped market opportunities.
Key benefits
No matter the audience, The Data City offers transformative features that solve the common pain points of B2B marketers:
- Save time: Build prospect lists in minutes, not hours.
- Improve accuracy: Access up-to-date, real-time data to ensure precision in targeting.
- Increase conversion rates: Deliver higher-quality leads by using advanced filtering and AI-powered tools.
- Enhance personalisation: Create hyper-targeted campaigns that resonate with specific audiences.
Ready to transform your B2B lead generation?
With The Data City, access real-time company data, advanced filtering tools and actionable insights to target the right businesses and maximise your results. Whether you’re refining niche sector prospect lists or personalising campaigns, our platform has everything you need to stay ahead.
Sign up for a free trial today and transform your B2B lead generation.