Know what any company does, instantly
At The Data City, we’ve always challenged the status quo of how companies are classified. Most organisations still rely on SIC codes, but those are outdated, inconsistent and rarely reflect what a business actually does.
So we built something better.

Instant Classification is a focused tool which makes it possible to classify any company, instantly. Just enter a company website, UK company number or short description, and get a clear, real-time view of what that business does.
It’s fast. It’s accurate. And it’s available now.
Type in a company. We’ll tell you what they do.
The interface is simple. Just enter:
- A company website
- A company number
- Or a short description of what the company does
Then hit Classify. In seconds, you’ll get results based on how the business actually describes itself, not based on a static code list.
See it in action in our video demo:
What you’ll see
Each classification returns:
- RTICs – our Real-Time Industrial Classifications, built for the modern economy
- RSICs – AI-corrected SIC codes
- SIC codes – the official data from Companies House
- Similar companies – doing the same or similar things
- Live company description – pulled from their website
No more guesswork. No outdated labels. Just clarity.
Coming soon
This is just the start. Instant Classification is already live, but we’re not slowing down. New features, expanded coverage and smarter capabilities are already in development.
- NAICs – as we expand our coverage, we will add the standard classification system used in that country
- Beyond English – new territories mean new languages. As we add countries to the platform, we’ll inherit the language of their companies’ websites. French and German are next, but eventually, the world…
How is this different to The Industry Engine?
The Industry Engine is our full SaaS platform for detailed sector research, market mapping and data exploration. It is designed for power users such as economists, strategists, analysts and data teams.
Instant Classification is different.

It is not a cut-down version of the platform. It is a dedicated tool built specifically for quickly classifying companies. Whether you are onboarding, running credit checks, handling insurance assessments or enriching a CRM, it gives you exactly what you need, fast.
It delivers instant classifications, focused outputs, seamless integration via API and real-time results at the point of decision. It is built for workflows where speed, clarity and accuracy matter.
Designed for banking and insurance workflows
This tool has been developed with banks, insurers and financial services teams in mind. These organisations need to understand what companies do, and they need to do it quickly.
Whether you’re onboarding a customer, running a risk review or issuing a policy, Instant Classification helps you:
- Speed up onboarding and underwriting
- Improve AML, KYC, KYB and compliance checks
- Support credit and risk decisions
- Replace or supplement legacy SIC-based workflows
- Deliver real-time answers without manual research
Available via API
Instant Classification is designed for easy integration. You can use it through a simple interface, or plug it directly into your systems using our API.
It fits seamlessly into onboarding journeys, risk and credit engines, CRMs, underwriting tools and internal dashboards. No disruption. No retraining. Just better data, delivered where you need it.
Want early access?
We’re offering early access to a select group of partners and customers. If you’d like to try it, or see how it could work for your organisation, we’d love to show you.
Get in touch to find out more, or book a demo to see Instant Classification in action.