How the Midlands Engine Observatory uses innovative data to fuel growth in the Midlands
Find out how Midlands Engine uses The Data City platform to help fuel growth and development across the Midlands.
At a glance
The Midlands Engine Observatory uses The Data City platform to gain real-time, dynamic insights into emerging sectors, supporting economic growth across the Midlands. By moving away from outdated data sources like SIC codes and traditional databases, the team has mapped 30 sectors and developed a comprehensive view of regional clusters – informing policy, driving investment, and strengthening collaboration.
- Public Sector
- Regional Partnership
- Data Services
- Platform License
- 30 Mapped Sectors
- Comprehensive Cluster View
The Midlands Engine Observatory needed a more dynamic, accurate way to identify emerging sectors and key businesses beyond outdated data sources.
The team at Midlands Engine Observatory had previously used a range of other platforms for data analysis, including traditional databases like FAME and DueDil. However, after trialling the platform, The Data City emerged as a new and innovative way to support their analysis.
Initially drawn our Real-Time Industry Classification (RTIC) system, which addresses the complexities of defining sectors and identifying businesses, the team found The Data City’s innovative approach to data collection and strong engagement particularly compelling.
The Data City platform facilitates a broad spectrum of analysis, ranging from basic company checks to in-depth sector-specific searches. Integration of funding data empowers the team to pinpoint key players and high-growth companies within specific regions.
Beyond day-to-day operations, The Data City plays a pivotal role in supporting major research projects, such as the landmark report ‘Exploring the Investment Potential of Midlands Clusters’.
This report not only positioned Midlands Engine as a frontrunner in economic analysis but also helped catalyse deeper collaboration among partners, driving investment and growth initiatives across the region.
“ I don’t see anyone else on the market trying to understand emerging sectors as much as The Data City.
Midlands Engine Observatory have been able to take a new, innovative approach to insights with The Data City.
With outdated SIC codes and other ‘stand-still’ company databases not delivering the insights needed, the Midlands Engine Observatory have been able to take a new, innovative approach to insights with The Data City.
By harnessing real-time insights and fostering collaboration, the Midlands Engine is poised to drive sustained growth and prosperity across the region.
To learn more about the Midlands Engine Observatory’s impactful research and initiatives, visit their website today.