When I first joined The Data City, it was so clear that the team had really strong values, as we grew it was my job to make sure we brough on a team who understood and lived these values.
Values aren’t just words on a page.
They’re the principles that shape how we think, act, and build together. They’re what keep us aligned as we scale, and what make our work more than just data and software-it’s about clarity, collaboration, and doing things the right way.
I wanted to take some time to share our values and behaviours because they’re at the heart of everything we do. Whether we’re working with government teams on big economic challenges, supporting academics with research, or helping investors spot opportunities, these values guide us.
Our Values
Own it, share it, perfect it
We don’t wait for perfect before showing our work. We take accountability, share early, listen to feedback, and improve fast. It’s how great ideas become reality.
We take feedback seriously
Feedback isn’t a formality-it’s a gift. It keeps us moving in the right direction and ensures we’re building what users actually need, not what we assume they want.
Show, don’t tell
We believe demos beat decks. Real examples beat long explanations. Whether it’s a feature, an idea, or a problem-we make it real so it’s easier to understand and act on.
Work at pace
Speed matters. It doesn’t mean rushing, but it does mean closing the gap between idea and action. We know when progress matters more than polish.
Work as a team
We win together, we learn together. No blame, no silos-just collaboration, improvement, and shared success.
Be curious
Innovation doesn’t happen in isolation. We stay curious about the world around us, our clients, and even our competitors. Every insight helps us get better.
Our Behaviours
Keep it simple
We don’t overcomplicate things to sound impressive. What we do is complicated- we don’t need to share it in that way. Clarity is our superpower.
Positively question
“What does great look like?” is a question we ask ourselves daily. We push each other to make things better.
Exceptional quality
Quality is non-negotiable. We know the trust our clients place in us, and we deliver work that reflects that responsibility.
Commerciality brings us freedom
When we work with clarity and speed, we create freedom-for ourselves, our team, and our customers. Years of building sit behind every project, and we deliver that value without dragging our feet.
For me, what makes these values powerful is that they aren’t abstract. You see them lived out every day in how the team communicates, problem-solves, and supports clients. They’re why The Data City doesn’t just classify companies-we’re redefining how the world understands economies.
Because when you keep values at the core, clarity follows. And clarity is what makes change possible.
We’re always looking out for talented analysts, developers and data scientists, if you want to work for us, check out our latest job roles.
