Sam Jessop Industry Analyst
Sam is an economist and data analyst at The Data City, combining global academic experience with hands-on skills in tools like Tableau and Jupyter to shape accurate economic classifications and tell data-driven stories.

Sam holds a BA in Economics from Nottingham Trent University. He was awarded two scholarships to study abroad: one at the Hong Kong Polytechnic University, where he focused on Global Economics, and another at I-Shou University in Taiwan, where he studied traditional Mandarin.
He has been mentored by an industry expert to sharpen his analytical skills, particularly through the use of industry-standard tools such as Tableau and Jupyter Notebook. This experience helped him build a portfolio of insightful projects — including an analysis of Oscar Piastri’s Formula 1 debut season compared to some of the sport’s all-time greats. These experiences have shaped Sam into an analyst with a truly global perspective on industries and the economies they operate within.
Responsibilities at The Data City
At The Data City, Sam works directly with data to classify economic sectors through the company’s Real-Time Industrial Classifications (RTICs). He updates and reviews existing classifications to ensure that the most accurate and up-to-date view of the economy is reflected in the data.
Sam also contributes to writing compelling blog posts that demonstrate the power of The Data City’s tools and uncover the unique stories that the data reveals.