Real-time company classification for Insurance & InsurTech
Outdated classifications are costing insurers millions. The Data City gives you instant clarity on what businesses actually do – helping underwriters, brokers and reinsurers make faster, smarter, and more confident risk decisions.
Trusted by leading policymakers, financial institutions & organisations
Misclassification is eating into your margin
To price risk accurately, you need to know what a business actually does. But most insurers still rely on outdated SIC codes or vague broker descriptions.
The Data City gives you real-time company classifications at the point of submission, cutting down manual checks, improving consistency, and helping teams quote faster with less margin lost.
Instantly know what a company does
Instant Classification gives underwriters and brokers a fast, accurate view of what a business actually does. Using just a company website, company number, or short description you’ll get:
- Current SIC codes
- Corrected SIC codes (RSICs)
- Modern sector classifications (RTICs)
- Similar company examples
Use it via platform or API. It’s fast, flexible and built to support your existing underwriting processes.
Reduce manual work, not your standards
Manually reviewing broker submissions, checking SIC codes and digging through websites is slow, inconsistent, and unsustainable.
Our tools streamlines the front end so underwriters can focus on decision-making, not detective work. You stay in control, while we take care of the heavy lifting.
Use data that reflects today’s economy
SIC codes haven’t changed in over 15 years. We’ve rebuilt classification from the ground up:
- RTICs (Real-Time Industry Classifications) map 500+ emerging sectors like Net Zero, AI and Advanced Manufacturing.
- RSICs (Real-Time SICs) fix broken SIC data and remove ambiguity, giving you better inputs for pricing, reinsurance and regulatory reporting.
Access your way via platform or API
Use our secure platform for ad-hoc lookups and manual reviews, or integrate our API directly into your underwriting, pricing, or broker submission workflows. Whether you’re reviewing a single client or triaging thousands, we’ve got the tools to support you at scale.
How we classify companies
1 in 3 UK businesses are misclassified using SIC codes. For insurers and InsurTechs, that misclassification means mispricing, exposure gaps, and wasted time.
Real-Time SIC Codes (RSICs)
We’ve rebuilt SIC codes for the real world. RSICs use AI to automatically reclassify companies into the most relevant SIC codes. No more missing or vague classifications.
Real-Time Industrial Classifications (RTICs)
RTICs go beyond outdated SIC codes to classify companies in the emerging, cutting-edge sectors typically missed by SIC, like Cyber, Advanced Manufacturing, AI, and Net Zero.
What makes us different?
We’re not just fixing SIC codes, we’re replacing them. Only The Data City combines real-time data, machine learning, and expert validation to deliver business classifications that you can trust.
- Companies House SIC codes – 30%+ error rate, vague, inaccurate, not compliant.
- AI-assigned SIC codes – accurate, compliant.
- Real-Time Industrial Classifications – built for modern sectors, useful, compliant.
Frequently asked questions
- Does The Data City offer a Free Trial?
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Yes. You can try our platform for free to explore how our classification data fits into your workflow and supports your customers. Sign up for a free trial to get started.
- What’s wrong with SIC codes?
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SIC codes (Standard Industrial Classification codes) are used to describe what businesses do. They’re embedded in risk models, compliance checks, and onboarding workflows.
But there’s a problem. They’re broken.
Last updated in 2007, SIC codes can’t keep up with the pace of modern business. They’re often vague, self-selected by companies at registration, and overused in generic categories like “Other services.” Today, over 1.4 million UK companies are misclassified. That creates risk, slows down onboarding, and leads to compliance issues.
Real-Time SIC Codes (RSICs) and Real-Time Industry Classifications (RTICs) from The Data City fix this.
RSICs provide real-time, AI-powered classification within the SIC framework—clean, accurate and automated. RTICs go further, defining modern industries like FinTech, AI, and Advanced Manufacturing. Together, they give your platform the precision SIC codes were meant to deliver.
- What are RTICs?
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RTICs (Real-Time Industrial Classifications) are dynamic, expert-led industry definitions designed to track modern and emerging sectors like AI, Net Zero, and FinTech. They help platforms understand where companies sit in the economy, beyond legacy categories.
- What are RSICs and how do they differ from traditional SIC codes?
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Real-Time SIC Codes (RSICs) use AI to update business classifications. Unlike traditional SIC codes, which can be outdated and inaccurate, RSICs ensure businesses are correctly classified based on real-time information, providing more accurate and relevant data for those using the SIC Code system.
Our AI analyses companies and assigns them the most relevant classifications from the current SIC Code system, avoiding issues with catch-all ‘other classifications’ that don’t accurately describe a companies activities.
- How does The Data City compare to other similar products on the market?
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The Data City isn’t just another data provider; we’re redefining how industries are classified and understood.
Our mission is to build the new standard industrial classification system, liberating our clients from outdated SIC codes and enabling them to discover and invest in industries addressing the world’s key challenges and opportunities.
Unlike others who rely on outdated data, limited databases, and buzzwords, we offer a real-time view of companies in the UK and beyond.
Our Real-Time Industrial Classifications (RTICs) set us apart. Developed in partnership with the UK government and leading academics, our platform features over 400 bespoke RTICs, providing unparalleled insight into emerging sectors.
With the ability to build custom classifications using our machine learning technology, our innovative approach to developing alongside our customers and partners, and our comprehensive dataset, you’ve only just scratched the surface of how we compare to ‘similar’ products on the market.
Ready to reduce your cost of risk?
Join the insurers and reinsurers using real-time company data to drive better risk decisions.