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Economic Development

How LYVA Labs uses The Data City to map innovation and investment in Liverpool City Region

Discover how LYVA Labs uses The Data City’s data and API integration to support early-stage investment, identify growth clusters, and build compelling business cases for innovation funding across the Liverpool City Region.

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At a glance

Integrating The Data City’s data directly into their CRM has automated manual tasks and enriched company records with detail on founders, grants and growth. This intelligence is shaping more targeted engagement, more compelling bids, and a more complete picture of the region’s innovation landscape.

Sector
  • Economic Development
Services
  • API Intergration
Key Results
  • Improved CRM enrichment
The Challenge

LYVA Labs needed to better understand the innovation landscape in Liverpool City Region.

From early biotech startups to advanced materials R&D, their team required sector-specific data to help guide investment decisions, shape funding bids, and enrich understanding of local economic potential.

Much of this work relied on mapping: identifying which companies and assets existed in key innovation areas such as microbiome and engineering biology, assessing their stage, and understanding their impact through turnover, GVA, and employment. Traditional datasets weren’t enough and LYVA needed dynamic, granular, and sector-aware data.

“ We use The Data City to map clusters and support proposals. It helps us show the scale, impact, and potential of the sectors we’re backing.
Anaz Abbas Innovation Analyst | Lyva Labs
The Approach

LYVA Labs adopted The Data City platform and API to support three core activities:

 

  • Mapping innovation ecosystems, including niche sectors like microbiome and engineering biology using smart search and machine learning-based company lists
  • Quantifying economic impact through turnover, GVA, jobs, and funding received, to support regional business cases and funding proposals
  • Enriching CRM records by integrating The Data City’s API into HubSpot, enabling automated monthly updates with investment, grant, and diversity-related fields

The API integration allowed the LYVA Labs team to automatically populate company records with key insights like whether a business has female founders or has received Innovate UK support, improving targeting and engagement with early-stage innovators.

“ The API setup was simple and saved us from manual uploads. It’s now part of how we enrich company records in HubSpot.
Ivo Kerkhof Chief Operating Officer | LYVA labs
The Outcome

With enriched data, the team is able to engage more effectively, building a picture of funding history, founder profiles, and innovation activity.

LYVA Labs has gained deeper ecosystem insight by mapping and quantifying key sectors in the Liverpool City Region, including businesses that are often under the radar.

This intelligence has strengthened funding bids to public bodies such as Innovate UK and regional authorities. Internally, the integration of The Data City’s API into their CRM has streamlined operations, automating the delivery of company insights and reducing manual data handling.

By combining The Data City’s RTIC classifications and company-level data with their regional expertise, LYVA Labs continues to strengthen Liverpool City Region’s position as a hub for early-stage innovation and investment.