From immersive VR experiences to AI-driven virtual production, the Advanced Screen sector is revolutionising how we create and consume content. It’s not just entertainment, it’s a powerhouse of innovation, driving economic growth and shaping the future of the UK’s creative industries.
This sector is a major economic driver, identified in the UK Creative Industries Sector Vision (2023) as a key growth area with the potential to generate an additional £50 billion in GVA by 2030. With breakthroughs in VR/AR, holographic, AI, VFX, and virtual production, these technologies are revolutionizing gaming, live events, and filmmaking.
That’s why we’ve partnered with BOP Consulting on the Co-Star evaluation project, mapping the UK’s advanced screen-based technologies using real time data.
Data Insights
The RTIC is made up of 9 verticals such as virtual production, volumetric capture, spatial audio, real-time 3D rendering, holography, and large-scale projection, developing the enabling technologies that underpin next-generation experiences in film, gaming, live performance, digital fashion, and virtual heritage.
The RTIC is made up of 1,386 companies in UK. The sector is growing at 12.5% annually and generates 3.3 billion in turnover and employs over 29,809 employees.
About 115 companies have received some sort of investment based on deal room data and it amounts to a total of £411.04 million and a total innovate UK grants of £39.4 million.
The traditional roles in the screen sector have started to evolve with the disruption of the cutting-edge technologies like real time rendering and AI. As the sector demands technical expertise, the most sought-after job postings in the sector include the following.
Company spotlights
Anagram – Award-winning Creative Studio
Anagram is a London and Bristol based creative studio that crafts immersive, interactive experiences blending storytelling with technology. They use tools like virtual and augmented reality to create thought provoking projects. It is a female founded business in UK that has received Innovate UK grant to develop training tools like Inside Mental Health, using VR to foster empathy in healthcare settings
Their award-winning work includes Goliath: Playing with Reality, an Emmy nominated VR documentary exploring mental health.
Anagram sits at the intersection of creative arts, immersive technology, and software development. Its focus spans video production, VR/AR, gaming, and interactive storytelling placing it firmly within the UK’s creative and digital innovation ecosystem.
Extraordinary Experiences and Technology | INITION London
Inition is a London based creative tech company that builds immersive experiences using virtual reality, augmented reality, and other advanced tools.
They create interactive content for brands, events, retail, and education. Their work spans industries like fashion, healthcare, and entertainment, with standout projects like VR catwalks for Topshop and interactive data experiences for the BBC.
Sociate – Generative AI Personal Shoppers That See and Speak
Sociate is a woman-led fashion AI company. The have developed a virtual personal shopper to search for products using images and texts. This multi modal AI engine combines real time customer needs, evolving tastes, and relevant fashion trends to provide personalised product recommendations.
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Please note: The data from The Data City is accurate at the time the article was written but may change over time due to the dynamic, real-time nature of our data. For the latest insights, visit our platform.
