George Udale Industry Analyst
As an industry analyst, George blends skills in creative storytelling with analytical precision to translate complex data into clear, engaging industry insights.
George holds a first-class BA in English Literature from the University of York, where his research explored the intersection of artificial intelligence and poetry.
George is also about to graduate with an MSc in Consumer Analytics and Marketing Strategy from the University of Leeds, where he has applied machine learning programs and agent-based models to study retail strategy.
His applied dissertation, completed with a Nepalese fintech company, focuses on developing a new pricing and communication strategy to make loans more accessible for smallholder farmers and to improve financial inclusivity in Nepal’s rural areas.
Outside of studies, George enjoys DJing and has written articles exploring how mobile phone use in clubs is changing the connection between DJs and the dancefloor.