- Role: Marketing Campaign Manager
- Role type: Permanent
- Role hours: Full-time (Flexible)
- Location: Leeds
- Salary: £40,000 per year (depending on experience)
- Deadline: Monday 5th January 2025
We’ll be interviewing as applications come in – early submissions encouraged.
The opportunity
We’re looking for a confident and experienced Marketing Campaign Manager to join our growing Sales & Marketing team.
Reporting to the Marketing Manager, this is a hands-on role delivering end-to-end campaigns. You’ll take ownership of campaign planning, execution and optimisation across the full marketing mix – with a focus on paid, ABM, content and web.
You’ll work across public and private sector markets, helping us grow in the UK and beyond. You’ll also play a role in shaping go-to-market activity, refining our positioning, and bringing energy and integrity to everything we deliver.
This role does not currently include direct line management. But as the team grows, there will be opportunities to lead projects, take on more responsibility and help shape future roles in the team.
It’s ideal for someone who’s worked in a B2B agency or SaaS business, and is looking for more ownership of strategy, delivery and performance.
About you
You’re and experienced marketer who’s ready to get stuck in and make an impact. You take ownership of your work and enjoy getting things done. Perhaps you’re looking to take a step up in your career by having more end-to-end ownership of campaigns from strategy, implementation, review and reporting.
You’re curious, proactive and comfortable working on different projects. You ask clear questions and work well with others.
At The Data City, we work with complex data and emerging industries. We need someone who can explain what we do in a clear and simple way – someone who can speak directly to our customers and make the complicated feel easy to understand. You’re data literate, and comfortable not only understanding our data but also providing clear measurement of campaigns and performance.
You’re not afraid to challenge an idea or ask why something matters. And you’re always looking for a better, smarter way to do things.
You’ll thrive at The Data City if you align with our values:
- Own it, share it, perfect it.
- Take feedback seriously.
- Show, don’t tell.
- Work at pace.
- Work as a team.
- Be curious.
In this role, you’ll:
- Plan and deliver full-funnel, multi-channel campaigns
- Run, optimise and report on paid media campaigns across channels like LinkedIn and Google
- Build campaign landing pages and contribute to website improvements
- Create and edit marketing assets, sales decks and reports
- Use audience insight and research to shape targeting and messaging
- Supply lead lists and campaign support to the sales team
- Support the development of our value proposition across markets
- Contribute to content, social and reporting with the wider team
- Brief and collaborate with freelancers, creatives and agencies
- Play a key role in improving how we plan, deliver and measure marketing
Skills and qualifications
We know marketing looks different for everyone, and we’re open to people with a mix of experiences and specialisms. That said, the following would be beneficial for this role:
- 3+ years in a marketing-focused role
- Experience running B2B paid media campaigns
- Understanding of audience segmentation and campaign messaging
- Familiarity with ABM principles and execution
- Experience working in a B2B agency or SaaS business
- Confident working across teams and speaking to stakeholders directly
- A strategic mindset and ability to think commercially
- Excellent communication skills, written and verbal
- Experience using HubSpot, Google Analytics, CMS tools like WordPress
- A point of depth – your ‘T’ in content, digital, performance or research
What we will provide
- A role in one of the UK’s most exciting data & economics scale-ups
- Real responsibility, and space to shape your own work
- Full access to the tools and support you need to do your best job
- Extensive healthcare plan and Medicash health cover (Currently Vitality and Medicash)
- Nest pension
This role is based in Leeds City Centre, it’s a collaborative role, therefore a minimum of 3-days per week in-person at our offices, working face to face with your colleagues.
Who we are
The Data City is a growing tech company based in Leeds.
We use AI, open data and the web to help governments and businesses understand what companies actually do.
Our platform gives people better, faster data to make decisions about the economy – like where to invest, which industries are growing, and what’s happening in different places.
We work with local and national government, universities, consultants and investors across the UK. Having been successful in securing Series A funding, we’re now building a global version of our product to support even bigger decisions around the world.
What next?
Interested? Please apply via our online form.
Alternatives to a standard CV are very much encouraged, but please keep them short.
If you are successful at this stage we will be in touch and progress as follows:
- Screening stage – Short phone call interview, circa 15 minutes– only prep required would be to research our company.
- In-person interview – Interview where you can tell us a bit more about yourself, your capabilities and experience, and presenting a task we will have set ahead of time.
- Meet the team – The successful candidate will have the opportunity to meet the wider team ahead of starting.
We will be interviewing for this role before the deadline, therefore you are encouraged to apply as soon as possible.
We are open to flexible/part-time and other options – please do apply as we want to make this position as accessible as possible.